Set Pricing Expectations

Make website visitors aware that website pricing now holistically includes base rent plus mandatory monthly, providing clear pathways to pricing and set the stage for why pricing they’ve seen before might be different

📌 Key Enhancements:

Entry Modal - Add a pop-up when users first visit the website explaining how pricing is calculated and why it may differ from pricing they may have seen on other platforms (e.g. ILS sites).

Exit Modal - Add a pop-up when users are passed through to OLL or any other platform where they might seeing pricing data that differs from the website.

Direct Users To Pricing - Use explicit headers, subheads, navigation elements and call-to-actions to guide users to where they can get comprehensive pricing information.

🔎 Why This Matters: Ensure renters have a clear frictionless experience when interacting with pricing information across the property’s digital ecosystem and customer journey.

ℹ️ If there are areas of your website where you are unable to update monthly pricing, a modal is not necessary. Instead, you must rely on updated pricing labels, disclaimers and in-context text to clearly convey to users what pricing they are seeing.